Together with the Barn, we imagined how to tease the launch of a new market in Antwerp, from the storyboard to the production and editing, this developed into a series of different videos. The following displayed above focuses on the producers, the Barn's markets collaborate directly with farmers to stock up on organic products, and sustainable practices, this one being one of their stories. This series included 5 episodes of different videos, bloopers, behind the scenes to launch the opening of their new store, captured in a reel format, used for their social media and on their Youtube channel.
Episode 1: Welcome to the Barn, new market in Berchem coming soon!
Episode 2: The construction site in Berchem
Episode 3: The Barn is hiring!
Episode 4: Bente shows us the store layout
Episode 5: Meeting their producers
These videos each resulted in around 30k views on Instagram, this series allowed the Barn to promote the opening of another branch by engaging their followers by following the progress of the store coming together.
Type
Product
,
Sustainability
Year
2025


